Zeiss® Vario-Sonnar® T* 24–600 mm F2.4–4 large-aperture zoom lens
The 24-600mm F2.4-4 25x zoom lens covers a range from wide-open vistas to extra-close-up action and sets subjects apart from surroundings with beautiful bokeh.
About 20.1 effective megapixel 1.0-type stacked CMOS sensor with DRAM chip
Back-illuminated technology maximizes the extra-sensitive sensor’s light collection capacity, while its efficiency-enhancing stacked-circuit structure minimizes processing time.
BIONZ X™ engine for superior detail reproduction and noise reduction
The BIONZ X image processing engine handles large volumes of data from the sensor and reproduces texture and detail faithfully with minimal noise and diffraction.
4K movie recording with full pixel readout/no pixel binning
With full-pixel readout without pixel binning, about 1.7 times as much data as is required for 4K movies is condensed then output as a 4K movie at extremely high resolution.
Up to 40x super slow motion
Ultra-telephoto coverage up to 600mm lets you record peak moments of difficult-to-approach subjects clearly in super slow motion, including athletes in action.
0.05-sec. AF response with 315 focal-plane phase-detection AF points
The improved autofocus is the result of a cutting-edge AF system that combines super-fast 0.05-second AF speed and the wide, dense AF coverage employing 315 phase-detection AF points. 315 densely arrayed phase-detection AF points offer the world’s widest coverage (65% of new image sensor’s image area) for consistent AF and tracking, even of small, fast-moving subjects.
Up to 24fps continuous shooting with AF/AE for up to 150 shots
Capture 20.1 MP high-resolution images at up to 24fps high-speed continuous shooting with AF/AE tracking for up to 150 shots. Reduced blackout makes it easier to track moving subjects on EVF/LCD screen. Switch to electronic shutter and deactivate sound to get close to and shoot pets and other subjects silently, even using continuous shooting mode.
About 20.1 effective megapixel 1.0-type stacked CMOS sensor with DRAM chip
The newly developed 20.1 effective megapixel Exmor RS® CMOS image sensor featuring focal plane phase-detection AF sensor, the high-speed BIONZ X™ image processing engine and upgraded front-end LSI that supports image processing are efficiently controlled. Together, they achieve 0.05-sec. AF response and high-speed continuous shooting with AF/AE tracking at up to approx. 24 fps.
Up to 960fps super slow motion
The RX100 V can record movies in super slow motion at up to 960 fps (40x normal frame rate) for twice as long as its predecessor, so you can capture more of the details that express action most memorably
20.1 MP 1.0-type stacked CMOS image sensor with DRAM chip
Image sensor breakthrough brings you cutting-edge new functions—including up to 40x super slow motion and Anti-Distortion Shutter—that used to be available only with pro-use gear. Thanks to the stacked structure and quickly buffering DRAM chip (memory), the new Exmor® RS CMOS sensor realizes over 5x faster readout speed than conventional models.
Up to 40x super slow motion
Catch what unfolds unseen before you. Once primarily on pro cams, extremely high-frame-rate (HFR) movie recording of up to 960fps produces super slow motion of momentary movements invisible to human eyes. This feature has various settings to suit active subjects, so you can make pro-style movies of a “hidden” universe of movement all around you.
Anti-Distortion Shutter — 1/32000 super-high-speed shutter
The super-fast Anti-Distortion Shutter of up to 1/32,000 sec. allows you to capture extremely fast motion without image distortion caused by rolling shutter. The shutter achieves wide-range shooting coverage up to EV19. You can shoot photos in extremely bright conditions, even with defocused backgrounds.
20.1 MP (effective) 1.0 inch Exmor R® CMOS sensor
Thanks to the versatile ZEISS® lens, 1.0 inch sensor, and extremely fast processor, shoot low-light challenges to stunning wide-angles and get exactly the shot you envision, every time.
BIONZ X™ engine for superb detail and noise reduction
With BIONZ X™, enhanced detail reproduction and diffraction-reducing technology reproduce fine lines more clearly and sharply. You get reduced blur from light points, especially at small apertures.
ZEISS® Vario-Sonnar® T* 24-70 mm lens with F1.8-2.8 aperture
Of renowned ZEISS® manufacture, the Vario-Sonnar® T* 24-70mm F1.8-2.8 lens provides great flexibility—letting this premium digital camera shoot wide, close, and with convenient zoom.
Built-in OLED Tru-Finder electronic viewfinder (EVF)
In this OLED Tru-Finder® EVF, the high-contrast, high-resolution electronic display boasts some 1,440K dots that are clear right out to the edges for distraction-free work.
180º – tiltable LCD for selfies
With a built-in electronic viewfinder, class-leading sensor, bright ZEISS® lens, and more packed into a sleek aluminum body, the RX100 III continues to raise the bar for premium compact cameras. Raise the 180º Tiltable LCD for getting in front of the camera for group shots or a classic selfie.
ZEISS® Vario-Sonnar® T* 30x optical zoom lens for extra-clear pictures
Here’s a world-leading compact camera that’s ready and small enough to go as far as you can take it. The new HX80 featuring a 30x zoom lens. Legendary ZEISS® quality delivers brilliant sharpness, rich contrast and minimal distortion. With spur-of-the-moment speed, wider-ranging precision and simple control. It puts more expansive, engaging operation completely at your command.
18.2 8 MP Exmor R® CMOS sensor for higher image quality even when dark
A back-illuminated Exmor R® CMOS sensor with 18.2 effective megapixels takes in more light for greater detail in every shot.
BIONZ X image processing engine delivers more detail with less noise
Now reproducing more realistic detail and color in images with less diffraction and noise.
Retractable OLED Tru-Finder for clearer viewing, greater operability
This high-contrast retractable OLED Tru-Finder is far brighter than conventional electronic viewfinders and perfect for all-around portability, safety, and practicality.
Wi-Fi connectivity with iOS and Android smartphones for remote camera control and still/video sharing is easy. In addition to Wi-Fi support for connecting to smartphones, NFC technology (near field communication) provides “One-touch connection” to compatible Android smartphones and tablets. Users need only touch devices to connect; no complex set-up is required.
24.2 MP 5 APS-C Exmor® CMOS sensor
The large Exmor CMOS image sensor with approximately 24.2 MP provides for high image resolution, delicate tonal gradation and expressive bokeh. And the BIONZ X featuring advanced image reproducing technologies and processes vast data from the sensor at high speed for more realistic images. The duo is a perfect match for shooting in the wide ISO range of 100-25600 and producing beautifully sharp, clear results.
A-mount interchangeable lens system
Broaden your photographic horizons with an expanded line-up of superb lenses. The α68 empowers you to fully enjoy the renowned performance of professional-grade glass from Sony and ZEISS®.
Dedicated AF sensor with 79 AF points, 15 cross points
Get superior autofocus reliability with 79 high-density AF points, including 15 cross-type points. Translucent Mirror Technology enables precise phase-detection AF even with continuous shooting and movie modes.
Translucent Mirror Technology for 8fps shooting
Sony’s unique design replaces a DSLR moving mirror with a fixed translucent mirror, which allows ultrafast shooting with continuous use of accurate phase-detection AF.
24.2MP Full-Frame CMOS Sensor
A new version of the 24.2-megapixel Exmor R™ CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves a data readout speed that is two times faster and data processing capability that is 1.8 times higher.
Reducing noise in high-resolution images
Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise or image deterioration.
693. Remarkable number of phase-detection AF points
This camera features 693 phase-detection AF points covering approx. 93% of image area, plus 425 densely positioned contrast-detection AF points to improve focus.
10 FPS Continuous Shooting
The α7 III can shoot in a continuous burst at up to 10fps with AF/AE tracking and up to 8fps burst shooting when shooting with live-view mode. The camera also supports silent shooting at up to 10fps with AF/AE tracking at maximum resolution.
4K HDR Recording
Full-pixel readout without binning in 35-mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimizing moiré and jaggies. Full-frame or Super 35-mm mode can be selected as needed. Furthermore, 4K recording employs XAVC S format at bitrates as high as 100 Mbps.
Fastest to focus
Stay true to your aim with the world’s fastest (0.05-s) autofocus with the world’s most (425) phase-detection AF points, exemplary image quality and the ultimate in 4K recording.
24.2-Megapixel Exmor® CMOS Image Sensor
With a new lower copper wiring layer and processing circuitry that improves light collection efficiency, the image sensor expands sensitivity range up to ISO 512004 with reduced noise. The BIONZ X™ image processor works with the image sensor to provide stills and movies with more clarity and detailed texture, with less noise, especially in the mid-to-high ISO range.
4K Video Resolution
Full pixel readout without pixel binning (about 2.4x [6K equivalent] as much image data condensed to 4K) achieves the ultimate in 4K movie resolution and realism.
The truth is simple: better images begin with bigger sensors, and the α6000 outclasses many cameras in its category. Its APS-C size sensor offers 1.6 times the area of 4/3 sensors, and 13 times that of the 1/2.3 sensors of typical compact digital cameras. The result is an outstanding level of quality in every image.
Fast Hybrid Autofocus
An ultra-fast autofocus makes the α6000 one of the most versatile interchangeable-lens cameras available. At a mere 0.06 seconds, you’re assured of getting the perfect shot in any situation, from family events to sports and nature.
The saying in photography is that the best camera is the one you have with you. With its compact size and light weight, the α6000 compares favorably to bulkier, heavier DSLRs. Yet with the creativity of interchangeable lenses, manual controls and more, you sacrifice nothing.
Wi-Fi and NFC (Near Field Communication) connectivity make it simple to show, and share, your genius. It requires no complicated setup and⎯in one step⎯enables the transfer of photos or movies to NFC-compatible Android smartphones or tablets.
Canon’s all-new Speedlite 470EX-AI is engineered to change the way you think about flash photography. As the world’s first flash with an AI Bounce function (Auto Intelligent)*, the Speedlite 470EX-AI is equipped to detect the distance to your subject as well as the ceiling in order to calculate the ideal angle for the flash to achieve desired results, automatically.
AI Bounce Functionality
That’s right, the flash head swivels in multiple directions to formulate the ideal bounce flash angle while you simply watch it work. The Speedlite 470EX-AI can even maintain defined exposure and bounce angles when you’re alternating between horizontal and vertical compositions. In addition, it boasts a powerful maximum guide number of 47 (154 ft./47m) at ISO 100, a zooming flash head and numerous features for versatile and powerful flash photography.